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APPROACH

  • Identified website assets which could be easily and rapidly improved
  • Designed new propositions to increase customer interaction with the site
  • Through A/B testing efficacy of the proposed changes were measured

KEY BENEFITS

The client can improve the performance on the websites by implementing suggested layout changes to the website

RESULTS

Helped increase product contribution from a single website asset by 1.8X and drove 3% increase in orders placed from the highest contributing website asset

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